November 19 - November 27, 2022
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Sustainable Market (https://sustainable-mkt.com/ : Secretariat Sustainable Japan, an e-commerce site introducing world-class Japanese culture and earth & future-friendly Japanese products to the U.S. and Japan, will launch this fall. Sustainable Market will hold a marketing research event at Brooklyn Beauty/Fashion Labo in Brooklyn, NY from November 19-27, 2022. (Mon-Fri by appointment only; Sat-Sun1PM -6PM). Japanese beauty and lifestyle products, as well as Kyoto, Kurashiki, Toba, and other regions. 11/19 (Sat) Opening Reception 3PM-6PM- (Media & Influencers Only). There will be a variety of events planned in collaboration with Brooklyn artists at this event.
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SUSTAINABLE MARKET EVENT
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We conducted the Sustainable Market cross-border EC survey in the basement of the Brooklyn Beauty/Fashion Labo in Brooklyn, New York, for three months from November 2022 to January 2023. Following the November event, five new booths (Beauty, Lifestyle, Kyoto, Kurashiki, and Toba) were set up to collect feedback on the usability of cross-border EC and the products they offer.
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OPENING RECEPTION
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The opening reception was attended by invited guests as well as PR companies and media. The event provided an opportunity for exhibitors and participants to interact with each other. It was a valuable opportunity to directly communicate the details of the concept and products, and to gain a better understanding of Sustainable Market.
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BROOKLYN TOUR
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The tour will visit the Red Hook area, where small businesses are developing, and will be useful in developing future marketing strategies. Although the area is not conveniently located in terms of transportation, it was very informative to learn about online strategies and how the community is helping each other to develop the area.
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